Ecommerce Manager - CRM & Email, Stevenage, £36,000 (9 month FTC)
Excellent Benefits, a 35 hour week + Generous Holiday options!
Our client, is predominantly an eCommerce business with a strong presence within their niche industry. Their products are present in many homes available for their customers who range from connoisseurs to everyday enthusiasts.
This role is a hybrid interim role created to support the business during a period of growth. Sitting within the CRM & digital marketing team, this role will be responsible for championing the email marketing as well as ecommerce management.
Key Responsibilities:
- Development of brand content on the website, using the Content Management System to ensure that information is accurate
- Design and build emails and landing pages
- Developing a plan working with the brand and product marketing managers, to achieve digital marketing objectives
- Designing and setting live landing pages for campaigns
- Manage email marketing campaigns, tracking and reporting on these campaigns in order to guide improvements
- Contributing ideas and implement agreed email testing
- Designing new email templates when the need arises
- Trigger email campaigns throughout the customer lifecycle to maximise traffic
- A/B testing on emails, Setting up A/B and MVT Testing on various email / landing pages to establish the most effective
Skills:
- Previous experience designing and building Dynamic /Personalised emails
- Previous experience using A/B testing packages to optimise design
- Excellent understanding of emerging email trends
- Previous experience using Google Analytics as a reporting tool
- Excellent experience with a variety of ESP and CRM tools - Alterian system (desirable)
- Good copywriting skills & HTML coding skills
Keywords: Ecommerce, Project Manager, Digital Project Manager, Digital Projects, Website projects, HTML, Technical Marketing, Digital Marketing, web design
Locations: Stevenage, Hitchin, Welwyn Garden, City, Hatfield, St Albans, Hertfordshire, Bedfordshire