About us
GoCardless has built the world’s first bank debit network for bank to bank payments, to rival credit and debit cards. With our powerful API and our global network of software partners, we’re on a mission to break down barriers, so businesses can take recurring payments easily, anywhere, in any currency.
The opportunity
GoCardless is stepping up its marketing in 2020 to raise our profile and drive demand across our five target geographies - UK, France, Germany, Australia and the US. At the heart of our marketing strategy is a comprehensive content programme including educational content that informs and engages our audiences, research-led content that substantiates our value proposition, campaign content that fuels our demand generation engine and customer advocacy that demonstrates why our customers love GoCardless.
We’re looking for an experienced Web Content Manager to join our Communications team that is responsible for developing and managing this content. You will be responsible for delivering a best-in-class user experience that drives engagement and conversion. You will ensure that our website is updated with all of the content that our editorial team is producing and manage the content localisation process to meet the content requirements of our multilingual content-sites and campaigns.
The role
As Web Content Manager you’ll work with colleagues across the organisation, in particular the Communications, Digital Experience, Creative Design and wider Marketing team to create a web content plan that supports our business priorities. You will conduct content audits to identify gaps, content that needs to be updated or retired and redundancies in the site content to inform the plan and work with the appropriate teams to schedule content production.
As one of our in-house Content Management System experts, you will own the process for ensuring that all content is uploaded to our content-sites in a timely manner, implementing content updates across our eleven multilingual websites. You will be responsible for day-to-day content updates, manage ad-hoc requests for web content updates and support on queries from the wider business.
You will work closely with our SEO Manager and the external agency that is tasked with producing a high volume of search-optimised content, to enhance it with impactful visuals and deliver it via a web prospect journey that will drive organic traffic, engagement, conversion and leads.
Within this role you will own the relationship with our translation and content localisation agency to ensure quality of service and the timely delivery of translated and localised content to support campaigns, projects and day-to-day content requirements.
You will continually review our content using relevant analytics tools to measure its effectiveness and to identify opportunities to further optimise it to maximise our investment in high quality content production.
You will work with the Digital Experience Director to review the content and user experience of the GoCardless web presence, implementing fixes and improvements as required and contributing to the specification of new features for development.
What we are looking for:
Proven experience of:
- Managing content production and localisation
- Developing, managing and implementing web content strategies
- Working with Content Management systems, experience of Contentful is a bonus
- Ability to write / understand HTML
- Working with a portfolio of multilingual sites
- Managing change and quality
- Managing complex marketing projects with multiple stakeholders, including planning, prioritisation of tasks, monitoring of progress and reporting
- Measuring and reporting on the effectiveness of our content and its contribution to wider team goals
The ideal candidate will have strong copywriting and editing skills, the ability to multitask and prioritise projects and workload, a good understanding of search engine and UX optimisation, and excellent project management skills.
We welcome diversity of professional backgrounds– if you're unsure, do apply.
In your application, please submit one relevant example of your written work in addition to your CV and cover letter.