Copywriter
London
As a Barclays Copywriter, you’ll be versatile enough to turn your hand to everything from in-app copy flows and complex digital journeys to Above the Line campaigns and creative concept development. You’ll help transform the way we engage with customers and clients, pushing creative boundaries in a regulated environment. You’ll be a confident sub editor, who can spot the tiniest error a mile off, and a natural at translating business or customer needs into world-class content.
What will you be doing?
• Working across multiple projects, using your knowledge of creative processes and copywriting to develop outstanding creative and push creative boundaries
• Sub-editing content written by all colleagues and agencies, applying our tone of voice, house style, content strategy, customer experience principles and best practice
• Working collaboratively with senior copywriters and stakeholders
• Making the complicated simple: using on-brand language and insight to create seamless journeys
• Knowing and understanding the KPIs and metrics for the department and our content strategy principles, and using them when you’re creating content
What we’re looking for:
• Strong experience as a copywriter, editor and creative – ideally across several industries
• Conceptual thinking; ideas generation and writing for UX – user flows, transactional content, web, email, marketing and social
• Ability to foster strong and meaningful relationships with people at all levels, and an ability to influence ideas with confident, reasoned arguments that put the customer first
• Strong knowledge of industry trends in media, creative and digital
Skills that will help you in the role:
• Eagerness to learn and develop – recognising your strengths and your weaknesses and actively seeking development opportunities
• Experience working in a creative or digital agency in in-house creative team
• Experience of pitching creative ideas
• Knowledge of content strategy
Where will you be working?
In the heart of Canary Wharf, our headquarters at Churchill Place boasts onsite amenities such as; a gym, staff restaurant and deli bar, and is easily accessible by tube and bus links. With a population of around 5000 staff the atmosphere is second to none with a real buzz being created around the offices within.
Dynamic working gives everyone at Barclays the opportunity to integrate professional and personal lives. If you have a need for flexibility then please discuss this with the Hiring Manager.
About Barclays
Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group.
Our Values
Everything we do is shaped by the five values of Respect, Integrity, Service, Excellence and Stewardship. Our values inform the foundations of our relationships with customers and clients, but they also shape how we measure and reward the performance of our colleagues. Simply put, success is not just about what you achieve, but about how you achieve it.
Our Diversity
We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our vision and goals.
Our Benefits
Our customers are unique. The same goes for our colleagues. That's why at Barclays we offer a range of benefits, allowing every colleague to choose the best options for their personal circumstances. These include a competitive salary and pension, health care and all the tools, technology and support to help you become the very best you can be. We are proud of our dynamic working options for colleagues. Where appropriate, and for UK based roles, we will consider requests that the role be based at alternative Barclays’ key UK location from that advertised.
We will consider applications from job share applicants
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