A top tier asset manager in the city is looking for an interim Head of Digital, for a 12 month maternity cover to come in and manage the delivery of the digital infrastructure and content distribution global.
The Company
The firm is a specialist asset manager at the forefront of designing and delivering investment solutions designed specifically to meet their clients’ evolving investment needs. They have grown to be one of the largest asset managers in the UK, winning industry recognition for their investment capabilities across liability driven investment, fixed income, specialist equities, multi asset and absolute return.
Job Responsibilities
- Reporting into the Global Head of Marketing, managing a company-wide project of digital technology projects related to the web experience, communications engagement, marketing tools and social media
- Company-wide development of the client data set within salesforce in conjunction with support teams for external communications use
- Oversight of Insight’s digital marketing capability (global websites, PPC/SEO activity, webinar and video programme, email marketing, social media and the intranet
- Day to day oversight of the digital team workload and support of team members to help them achieve their objectives and successfully deliver digital activity to the business
- Project management of digital client communications in conjunction with the Head of Content and Heads of business areas
- Production of management information using digital analytics and salesforce data
- Direct contributor to marketing strategy and budget deployment in London and New York
Specialist Knowledge
- In depth understanding of digital technology on and off website and salesforce CRM technology platform
- Ability to manage multiple medium and large-scale projects to deadlines
- Ability to collaborate within and outside distribution and CSG in cross functional/firm wide projects
- Senior management engagement and influence
- Negotiating skills, issue escalation and conflict resolution
- People management skills
- Vendor negotiation and relationship management skills