The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities that are aligned to Platforms, and enable sales and marketing excellence across the network.
The Strategic Marketing Centre of Expertise is responsible for developing and executing data-driven integrated marketing strategies aligned to the go-to-market priorities to maximize awareness, develop relationships, build pipeline and increase PwC’s market share with a focus on our Global Clients.
As the GMO evolves towards becoming a modern marketing organization, there will be a greater focus on driving integrated marketing strategies aligned to annual go-to-market priorities. This position will play a critical role in the evolution of the GMO, leading the global marketing strategies for PwC’s global go-to-market campaigns and PwC key global businesses. This position will partner with senior leaders, global marketing Centres of Expertise and territory sales and marketing teams to drive development and execution of campaigns across the marketing funnel and for activation by the territories. Exceptional stakeholder engagement and management skills will be core to the success of this role, as they navigate a complex stakeholder landscape to drive alignment and synergies across the network.
This position requires proven experience working across multiple marketing platforms at once and managing and coaching a team of strategic marketers. It is critical that this position understands how to deliver impact through marketing activities and experience in Salesforce is ideal.
Essential skills and experience
Demonstrates thought leader- level abilities as a team leader emphasizing the following areas:
- Partnering with senior leaders, marketing teams and the business to develop a global marketing strategy and defining the marketing activities that will maximize awareness, develop client relationships, build pipeline and increase market share;
- Translating business strategies into marketing strategies and leading the development of data-driven integrated omni-channel global marketing strategies;
- Building relationships with, and managing a diverse group of stakeholders across a complex landscape on an ongoing basis;
- Balancing differing perspectives and priorities across the business to drive alignment and champion a firm one mentality;
- Acting as a subject matter advisor to senior leaders and the business to influence how the practice engages the marketplace to drive relevance, distinctiveness and growth;
- Understanding marketing trends and channels that increase demand generation and brand equity;
- Leading the creation of campaign plans and the development of assets and customer journeys for activation across the full marketing funnel, leveraging MarTech;
- Leading the development of channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events;
- Possessing expertise in modern marketing and sales capabilities including automation principles and content marketing, ideally in a B2B or services context;
- Leveraging data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies;
- Leveraging marketing automation systems to bring personalization to marketing activities (Salesforce Marketing Cloud preferable);
- Managing multiple marketing campaigns and teams simultaneously, balancing competing priorities and demonstrating flexibility to adapt to changing priorities;
- Navigating complex situations and where necessary, conducting difficult conversations with senior leaders across the marketing organization or business to jointly come to the right outcomes;
- Leading and coaching a team of strategic marketers to support professional development and build modern marketing capabilities; and,
- Conducting budget and resourcing planning to support execution of an annual plan of work and maximize utilisation.
Not the role for you?
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The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.
Diversity
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.