Graphic/Web Marketing Designer - £25K - £32K
The Role
·Develop and deliver targeted marketing campaigns to our supplier and schools, through email, postal and social method methods
·Develop marketing strategies to maximise repeat business within our customer base
·Develop marketing strategies to attract new suppliers to avail themselves of our service
·Generating ideas using own research and internal intelligence for campaigns
·Create content to contribute to the company’s objectives
·Support Account Managers with material required for bespoke customer leasing facilities
·Analyse marketing resources and campaigns
·Provide evaluation reports for management
·Design and production of all marketing material including printed documents, website content, landing pages and oversees social media accounts
·Monitors competitor activity and highlights where and when the company marketing strategy may need to change direction
·Mentoring colleagues within the Marketing Department
·Adheres to and implements company policies and procedures
·Work with management to develop marketing plans
·Prepare internal briefing documents for all campaigns
Tailor presentation template with Account Managers for meetings to add that personal touch
Skills required :
·Lead generation
·Implementing email campaigns
·Post campaign analysis
·Budgeting
·Experience using Mautic platform
·Fully competent with Adobe Creative Cloud, particularly Photoshop, InDesign and Illustrator
·Experience using WordPress
·Strong written and verbal communication
·Positive attitude
·Team player
·Able to work to deadlines and under pressure in a fast-paced environment
·Great commercial and common sense
·Experience within the education industry is desired but not essential