Our client is a new generation social sports betting app that is seeing great success in its start-up stage and is looking to disrupt the sports betting market with a new and innovative approach.
If you are looking for an opportunity to add momentum to your marketing career and are based in and able to legally work in London, and have a passion for sports and gaming in North America, then this could be the ideal role for you.
Purpose of Role:
Responsible for ensuring that the in-app user journey is optimized to deliver business value by keeping customers engaged and always leaving them with a strong reason to return (initiatives, trigger messaging, promotions and campaigns, data research projects, player behavior, newly registered players, reactivated players, revenue, high value player groups).
The role will require a highly organised, process driven and a strong communicator who is knowledgeable about the best practices for effective customer engagement to deliver optimal ROI on acquisition traffic for. The CRM Manager will have experience of creating a mobile and social first engagement strategy from scratch and will have worked with a CRM platform before. The key remit is to maximise the retention rate of the customers we acquire.
Performance Profile:
Work with the team to develop, implement and optimise the in -app interaction program for transitioning players through their life stages and states in order for the business to deliver the best experience to the player and in doing so, engage the player and maintain and optimise profitable revenue generated through the player wagering on our sites
Acquisition support:
Liaise with and input into the acquisition efforts undertaken by the Acquisition team in order to ensure that the Conversion activity has an effective plan to support forthcoming acquisition activity in terms of player targets and metrics.
Customer Engagement Management:
- To deliver entertainment and value proposition
- To successfully fuse the social gaming elements with the core betting proposition
- To focus the Product team’s efforts on the elements of social gaming that create successfully engaged customers
- To work closely with BI and data functions to measure the success of actions, make learnings and provide business reporting
- To infuse the teams with the desire to keep the proposition engaging, relevant and profitable via in app mechanics, promotions and communications
- To ensure that the notification and ECRM program devised and implemented to target player groups is operating efficiently and generating profitable revenue and return on the business’ investment and efforts
- To ensure that players are enjoying a quality gaming experience on the product/s and that their preferences are being optimized
- To ensure that sensitive data is correctly stored and shared in a manner that doesn’t leave the business vulnerable to loss of valuable data or player details
- Implement cross marketing programs through the team when required to do so by the business
- Establish processes to ensure the quality of data
- Work closely with the Content creators to produce exciting and engaging content
- Work closely with the teams to ensure all outputs are on brand, signed off and meet and exceed expectations on quality.
- Ensure that all CRM output is compliant to regulations set by the licensed jurisdiction they are marketed in
- Provide transparency to all leaders and stakeholders on CRM efforts and results.
Occasional Responsibilities:
- Review the product ratings on App store and identify areas of opportunity for the Product team.
- Build a Brand and the sign off process to ensure smooth delivery of marketing output
- Conduct a quality assurance monitoring program on ECRM activity measuring the effectiveness of achieving business metrics, customer satisfaction and advising Managers and Associates on areas for improvement as relevant
- Conduct User surveys and feedback sessions to understand how the offering is being received and being interacted with by the North American players
- To provide regular feedback to the business on the Team’s performance to ensure timely and consistent reporting of quality trends
Position Qualification & Experience Requirements:
Essential
- Experience of CRM marketing to North American audiences preferably in a sports marketing capacity
- Social Gaming experience in a CRM/Engagement role
- Educated to degree level
- Knowledgeable of a wide range of American interest sports in the context of betting
- Highly demonstrable knowledge of social gaming CRM principles and systems – especially customer progression, rewards, levels, gamified CRM, key social and betting customer lifecycle touchpoints, communication media such as in app creative, in app notifications, SMS, email, push notifications and more
- Experience of working in an organisation managing end users or customers using lifecycle or life stage management processes
- Excellent presentation skills and experience in working for an online gambling+ B2C RMG app business. + Social gaming product
- Ability to work effectively and speedily with remote teams in different time zones
This is a unique opportunity to be involved in a wide range of digital and non-digital marketing channels and grow in knowledge and their responsibility quickly as they become a pivotal part in the ambitious growth plans of new mobile betting offering.
Our client is an equal opportunity employer and they are committed to providing their employees an inclusive, diverse and ethical workplace. All qualified applicants will receive consideration for employment without regard to race, colour, national origin, religion, gender, gender identity, sexual orientation, age, marital status, disability status or other category protected by law.
If you need assistance or any accommodation due to a disability, you may contact us for more info. Your case will be promptly forwarded to the client's HR department (Contact info available per request).